ROI of Website localization and if it’s necessary to calculate it.

If you have a website, advertising campaign and desire not to waste money, measure all the indicators. Each metrics should show how much you have invested and how much you have earned.

And especially if you decide to go international, don’t forget to track your site localization metrics, because it’s one of indicators of your marketing when we talk about international business.

Today we’ll speak about ROI of Website localization and if it’s necessary to calculate it.

With the help of this short message I want to share with you my experience as a CEO of localization company and reveal the most important things you need to know when you localize your own site.

Spoiler alert! There won’t be any magic formula in this post, as there is none. Read below why.

Have a look at the examples of profitability of localization investments for various kinds of business below:

— increase of bookings after localization;

— annual income based on language A in the market B in comparison with current translation expenses;

— increase of user engagement (in comparison with the organic growth) in particular territories and with the localization properly done;

— both increase in regional sales and new player price may be crucial factors for games developers.

There is no single formula to prove the benefit of investing in localization. But that doesn’t mean there’s no way to prove it. Companies in different industries will use their individual methods of ROI calculation. Though the general measurements are unlikely to differ. They include income received in the target country, localization expenses and market costs. What factors do you take into account when calculating ROI of localization?